Typography Direction

Typography should feel elegant, readable and restrained.

Headings

Use elegant serif headings for important brand moments. The heading style should feel cinematic and European without becoming ornate.

Body Text

Use a clean sans-serif for body text, navigation and documentation. Text should be easy to scan on mobile.

Practical Rules

• Keep line lengths comfortable.
• Use clear section headings.
• Avoid all caps for long text.
• Keep buttons short and direct.